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UFC and bookmaker close comercial partnership for the US and Canada

UFC and bookmaker close comercial partnership for the US and Canada
Betting operator closes partnership with UFC and will be able to use its official brands.
by Academia   |   comments 0

DraftKings closed an important agreement with UFC, becoming the first official sports betting partner with the organization. This way, the operator will be able to explore the official brands of the Ultimate Fighting Championship, in addition to offering promotions, attractions, exposure and other UFC attractions in its products. This partnership is restricted to the United States and Canada.


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The president of DraftKings, Jason Robins, celebrated the partnership: “We are proud to become official partners and explore even more impactful integrations that prioritize the fan experience. Combat sports, and UFC in particular, have scaled significantly across both our sportsbook and daily fantasy verticals, evolving from a niche offering to a high-demand category that we believe will only grow further as we innovate”.

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UFC president Dana White also said a few words after the deal: “This is a massive deal that will benefit UFC, DraftKings, and most of all the fans, This is the most important deal we’ve ever done to increase engagement with our fans and reach new ones, and I’m looking forward to all the exciting things we’re going to do with DraftKings over the next few years”.
 
The operator has been expanding its brand and this can be confirmed in the numbers presented. The company had a 49% increase in the last year, compared to the previous year, reaching the millionaire mark of almost 644 million dollars. In view of the expectation of negotiating a partnership with the UFC, its shares also rose. This week the operator reported an increase of 4%, after confirmation of the contract signature.
 
DraftKings, in addition to betting operator, also develops a fantasy where the user competes daily competitions, through the players and teams that are assembled according to their preferences, winning cash prizes according to the athletes' performance during that period. The main American sports are part of the game.

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